June is National Indigenous Peoples History Month, a time to recognize the histories, cultures, contributions, and strength of Indigenous Peoples across Canada. As an Indigenous-owned business based on Vancouver Island, British Columbia, RavenSong is honoured to celebrate Indigenous Peoples History Month through stories of connection, care, and community.
At RavenSong, we believe this month is also an opportunity to celebrate something equally important: Indigenous joy.
Why Indigenous Joy Matters
Indigenous joy is an act of connection. It lives in our shared meals, laughter around the kitchen table, time spent on the land, learning from Elders, celebrating culture, and caring for one another through every winding season of life.
While Indigenous stories are often framed through hardship and resilience, Indigenous joy reminds us that our communities continue to thrive. Joy is found in language, storytelling, creativity, family, ceremony, and the everyday moments that strengthen relationships across generations.
Indigenous communities deserve to celebrate joy, humour, belonging, and connection.
One of the most universal expressions of that connection is Auntie.
Whether she is related by blood, chosen family, a mentor, Elder, teacher, neighbour, or friend, Auntie represents care, guidance, laughter, and community.
Through our Call Auntie Campaign, we're inviting people to share the women who have shaped their lives and the reasons they call Auntie.
Some call Auntie when they need advice.
Some call Auntie when they need a meal.
Some call Auntie when they need help harvesting, preparing for a hunt, navigating school, raising children, or simply finding comfort during difficult times.
These stories remind us that community care is one of our greatest strengths.
Shop the Call Auntie Collection.
Every Scent Tells a Story
At RavenSong, storytelling is at the heart of everything we create.
Each small-batch product is crafted by hand and inspired by Indigenous teachings, relationships, memories, and the lands that continue to shape us.
As an Indigenous-owned business, we remain committed to creating authentic products that honour community, culture, and connection.
Supporting Indigenous Businesses Through Meaningful Gifting
National Indigenous Peoples History Month is also an opportunity for organizations, businesses, governments, and institutions to consider how they support Indigenous entrepreneurs.
Thoughtful procurement and gifting decisions create opportunities for Indigenous-owned businesses to thrive while sharing authentic stories and cultural experiences.
Whether you're sourcing:
- Employee appreciation gifts
- Conference gifts and welcome packages
- Speaker gifts
- Corporate gifting programs
- Community engagement events
- Reconciliation initiatives
- Holiday gifting
Choosing Indigenous-made products helps support Indigenous entrepreneurship and economic reconciliation.
Join the Call Auntie Campaign
Throughout June, we invite you to celebrate Indigenous joy.
Share a photo holding a white piece of paper that completes the sentence:
"Why I Call Auntie..."
Tag @ravensong and use #CallAuntieRavenSong.
Together, we can celebrate the women, mentors, caregivers, and community builders who remind us that joy is medicine, connection is powerful, and every story matters.
